And when we say it's Brigham's, we mean it's a whole lot more.

It's the kind of feeling you return to your table at the restaurant and the food is waiting for you.

It's a new series of industrial lubricants that will cut downtime and increase productivity of your offshore manufacturing facilities by more than 15%.

It's a puppy looking up at you, expecting nothing but love.

It's a way of relating concepts to action that has startling implications for the human potential in the 21st century.

OK, on second thought, it's just ice cream.