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November 5th, 2001

A Monster Marketing Campaign

For a small taste of the marketing bonanza accompanying the computer-animated film ``Monsters, Inc.,'' try a Doritos 3-D Monster Colorz, an innocuous-looking corn chip that turns your tongue monster blue.

Sebastian loves to watch the trailer for Monsters, Inc. -- since it first came out at the beginning of the year, in fact ! Trying to get through Toys R Us with him on Saturday was a like negotiation a minefield, with MI merch everywhere.

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