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The Billboard That Listens To Your Radio

From the New York Times (via Slate):
Mr. Langeland, chief executive of the Alaris Media Network, intends to deduce demographic information from the radio stations drivers are listening to and then display advertising aimed at them based on income, sex, race and buying habit data. He said the idea was not to single out individuals, but drivers en masse. For instance, if a preponderance of rush-hour drivers are tuned to a radio station known to have affluent or educated listeners, then the advertisements at that time would be aimed at them.

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(no subject) - all_askew - Jan. 2nd, 2003 09:49 am (UTC) - Expand
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