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Over-managing Expectations

A few days ago, I placed an order for a memory card for my digital camera, and was surprised (in a bad way) when the estimated arrival date as going to be August 8th (way too late for using on vacation). Even getting a letter across the US doesn't take that long. I know that the “pleasant surprise” strategy of customer relations often works wonders, but c'mon, this is overdoing it, right ?

I tracked the package just now and saw this:

Date Time Location Service Area Checkpoint Details
Jul 30, 2005 01:31:00 AM WATERTOWN MA US In transit
Jul 30, 2005 01:30:00 AM HODGKINS IL US Departure Scan
Jul 29, 2005 08:52:32 PM HODGKINS IL US Shipment picked up from seller's facility
Jul 29, 2005 12:10:17 AM US Carrier notified to pick up package
OK, so far so good.

Unless, of course, it's really going to take UPS a week to move a small package about ten miles.

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